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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company and the Natural History Museum are opening a pop-up shop stocked with exclusive merchandise. Enthusiasts can look forward to products like stationery, plushes, and artwork all inspired by the museum's theme. The big draw, though, will be a limited-edition Pikachu card, offered as a gift with purchase at the pop-up. This shop will operate both on-site at the museum to its web counterpart between late January and mid-April.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated volume packed with stunning illustrations depicting Pokémon in their natural habitats. The concept is what a Pokémon Professor could produce once trainers submit their data, alternatively a naturalist's journal might have created had the famous islands were populated by flying-types rather than finches. A key appeal stems from the book's serious treatment, presenting Pokémon as worthy of subject for study. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

What Makes This Promo Card Stand Out

It is common for The Pokémon Company special edition promos for major tournaments or brand collaborations. A lot of these promotional cards often feature the famous mouse Pokémon who serves as the series face. What distinguishes this new museum card however, is the distinctly bigger dimensions. While precise specs were not publicly disclosed, its distribution will certainly be highly restricted, with customers able to get just one card with each transaction.

Limiting Speculator Activity

Per a company statement, some of the pop-up items will also be sold outside the museum walls. But, a wider release will only be specific stores in the UK. Importantly, collectors will not be able to acquire this promo through the official web shop. While reseller interest is inevitable, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. For those unable to attend, there is the upcoming fossil-themed display headed to Chicago later this year.

"All profits from purchases made in the Museum shop and its online store, including these items, support the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists who are conducting studies and finding solutions to the planetary emergency," the statement notes.